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WHO WE ARE
GADGIE is a Scottish menswear brand inspired by the nostalgia, resilience, and creativity of Scotland's working-class heritage. We celebrate identity, authentic craftsmanship, subcultural influences, and community spirit, creating bold pieces that nod to nostalgia, whilst supporting local culture and creatives.
OUR CONCEPT
The concept behind GADGIE centers on celebrating the spirit and legacy of Scotland’s working-class communities through bold, quality menswear.
Inspired by the resilience, authenticity, and camaraderie that define these communities, GADGIE infuses each design with a sense of pride, honoring a different perspective on Scotland’s cultural heritage while embracing a contemporary look and feel.
Our collections are crafted with care, upholding the values of craftsmanship, sustainability, and a touch of nostalgia. Each piece pays homage to Scotland’s industrial roots, reimagining and experimenting with what could be everyday essentials for today’s style-conscious consumer.
Our mission is to inspire and empower those who connect with these values—individuals who appreciate quality, identity, and a story behind their clothing.
WHAT WE STAND FOR
Nostalgia and Heritage
GADGIE taps into the nostalgia of Scotland’s working-class heritage, celebrating the traditions, values, and aesthetics that define it. We honor Scotland’s gritty side, drawing from the unique blend of clothing, lifestyle, and cultural elements found in its working-class communities.
Authenticity and Identity
By capturing the spirit of working-class Scotland, GADGIE offers authenticity and a distinct sense of identity to our customers. Our brand resonates with those who feel a personal connection to this culture or who admire its resilience, humor, and authenticity.
Subcultural Influence
We embrace the vibrant subcultures that flourish within these communities—music, art, and alternative lifestyles—celebrating the creativity, individuality, and diversity within them. GADGIE appeals to those who identify with or are inspired by underground movements and countercultural expressions. We are using the subculture and community that inspires us to create fashion.
Community Engagement
Beyond fashion, GADGIE is dedicated to community. We support local creatives, initiatives, and cultural events, nurturing a sense of pride and belonging among our customers. Through these efforts, we contribute to preserving and celebrating Scotland's working-class heritage and subcultural identity as well as promoting local creatives and businesses through collaboration.
THE DESIGNER
"GADGIE is inspired by my Dundonian upbringing.
My latest collection, HAME, captures the personas in which I was surrounded by in the communities I grew up in, blending unique clothing, music, and mannerisms into hybrid characters that celebrate Scottish identity.
While the roots of the brand are nostalgic, with GADGIE I aim to reinterpret Scottish style through modern menswear, offering versatile pieces that bridge classic design with contemporary aesthetics.
I want to empower the communities that inspired me, supporting local creatives and sustainable practices to ensure each garment reflects Scotland’s legacy."
